How Sweatbar Got 120+ Leads in 7 Days with One Free Trial Campaign
A successful lead generation case study from our free social media trial campaign
Sweat Bar is a modern Pilates studio focused on building strength, flexibility, and body awareness — with a fun, empowering, and inclusive vibe. You’re not just offering workouts, but a lifestyle and a safe space for people to feel good in their bodies.
Type of Bussiness
Reformer Pilates Studio & Wellness
Location
📍Cilandak Studio
📍Kuningan Studio
Target Audience
- People around Jabodetabek
- Corporate / Company
- Middle-up economic class
- Young Moms
- Career Women
- New customers
The challenge
Poor Campaign Conversion
Initiatives like the Promo Announcements failed to generate significant claims, and overall lead-to-class conversion remains very low (only 1 out of 100).
Audience Targeting Mismatch
Visuals rely too much on static beauty shots, lacking dynamic, action-oriented content that showcases real Pilates movements and benefits, making it less compelling for the audience.
Low Content Engagement
Current ads mostly reach a younger audience (early 20s), while Pilates’ core demographic is more mature (25–48) with higher purchasing power and stronger relevance to wellness.
The Strategy & Execution
Launch
Strategy + post goes live to hook your audience.
Data Collection
We capture participant info via Instagram DMs or messaging apps.
Email List Building
Building standout brands through
design, strategy, and purpose.
Broadcast
Send offers or vouchers to convert interest into sales.
It Only Takes Us One Week
to Show You Results
Here’s what one of our 1-week campaigns delivered
VIEWS
Discover how many people your campaign reached — the first step in turning awareness into action.
NEW FOLLOWERS
These followers are potential customers who are now part of your growing community.
ENGAGEMENT RATES
Total engagements including likes, comments, and shares — indicator of how well your content resonates
QUALIFIED LEADS
These are high-potential customers who’ve shown serious interest
What Happened next?
The client chose to keep working with us and continue improving their social media strategy. We made several key changes:
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Better Targeting → Ads were redirected to the right age group (25–48) who are more likely to join Pilates classes.
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Stronger Content → We shifted from static photos to short, simple teaser videos that show real Pilates moves and studio vibes.
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Smarter Campaigns → The Birthday Club program continued, but in a more organic way without relying too much on ads.
With these improvements, we were able to run monthly campaigns with better engagement and build a long-term partnership. The client now sees us not just as a campaign partner, but as a growth partner to help them move forward.
Try Your Own 1-Week Campaign — 100% Free.
No hidden fees.
Includes strategy, design, copywriting, ads management, lead collection & reporting.
No hidden fees. No risk. Just real marketing that works.