Social Media Case Study
Closetwear.id
The Challenge
The Driving Force
Closetwear.id, a growing clothing brand offering minimalist fashion essentials, wanted to boost its online presence, attract new customers, and increase sales through social media. Despite having a loyal customer base, their Instagram feed was underperforming in terms of engagement, monthly traffic, and conversions.
Strategy & Execution
Feed Aesthetic Revamp
We restructured closetwear.id’s Instagram feed, introducing a cohesive color palette and minimalist design that highlighted their product offerings. The clean visuals and uniform presentation now better represent the brand’s identity, appealing to their target audience’s love for simplicity and modern fashion.
Content Strategy Overhaul
Digio revamped the content strategy, focusing on a mix of engaging product showcases, lifestyle shots, and user-generated content. We introduced interactive posts like “Which item can you buy with 150k?” to boost engagement and create a connection with followers. Seasonal sales promotions like “12.12 sale!” were strategically timed to align with shopping trends.
Influencer Collaboration & User Engagement
We partnered with micro-influencers whose followers matched closetwear.id’s target demographic. These collaborations not only enhanced brand visibility but also drove genuine engagement. Additionally, we encouraged followers to share their #closetwearlooks, which we reposted to create a community-driven feed.
Paid Advertising & Retargeting
Digio managed targeted ad campaigns across Instagram and Facebook, focusing on retargeting users who had previously visited closetwear.id’s website but hadn’t made a purchase. This strategy effectively converted hesitant shoppers into loyal customers.
Analytics & Continuous Optimization
Through detailed analytics, we tracked the performance of each post and campaign, adjusting our approach in real-time to maximize engagement and conversions. This data-driven strategy ensured continuous improvement in metrics across the board.
We aimed to reflect the brand’s simplicity and modern aesthetic while delivering content that resonated with their audience.
Results
Over the course of 3 months, closetwear.id experienced a 45% increase in monthly traffic to their website, driven primarily by optimized Instagram posts and targeted ads.
By leveraging a blend of influencer marketing, interactive content, and seasonal promotions, closetwear.id saw a 60% increase in new customers, with many converting from Instagram followers.
The overall conversion rate improved by 35%, thanks to targeted ad strategies, retargeting efforts, and streamlined user journeys from social media to checkout.
Results
%
Increased Monthly Traffic
%
Increased New Visitors
%
Increased Conversion Rate
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